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Overview

Consent yield: what compliant consent is worth

For the CFO and CMO. Specific, per-purpose consent (DPDP Sec 6(1)) is also how a hospital keeps the right to remind, educate and cross-sell. This view measures opt-in by purpose and by copy arm from 252 verified OPD receipts, then scales it to the chain with inputs you can see and change.

Registry: Kestrova Health pilot cohort, syntheticCopy arms assigned 50/50 on the server

Opt-in, reminders

60%

150 of 252 OPD receipts

Copy test, reminders

+15.6 pts

Value-exchange minus generic, 95% CI +3.5 pts to +27.1 pts

Annual value at chain scale

₹1.33 cr

From the inputs below; every one is editable

Opt-in by purpose and copy arm

Each arm shows its sample size and a 95% Wilson interval. The difference uses a Newcombe interval. Below 100 per arm the console will not call a winner.

Appointment and refill reminders

60% overall · n=252

  • Value-exchange copy67% n=128

    95% CI 59% to 75% · “Free appointment and refill reminders”

  • Generic copy52% n=124

    95% CI 43% to 60% · “Marketing communications: reminders”

Value-exchange copy ahead: +15.6 pts (+3.5 pts to +27.1 pts)

Health tips

43% overall · n=252

  • Value-exchange copy46% n=128

    95% CI 38% to 55% · “Health tips for your condition”

  • Generic copy40% n=124

    95% CI 31% to 48% · “Marketing communications: health content”

No detectable difference: +6.6 pts (-5.6 pts to +18.5 pts)

Partner offers

19% overall · n=252

  • Value-exchange copy19% n=128

    95% CI 13% to 26% · “Offers from vetted partners”

  • Generic copy19% n=124

    95% CI 13% to 27% · “Marketing communications: partner offers”

No detectable difference: -0.6 pts (-10.4 pts to +9.1 pts)

Synthetic pilot data: the numbers demonstrate the analysis, they are not a measured result. The engine is the point; it reports no difference when there is none.

Chain-scale value model

Illustrative planning inputs, not benchmarks: replace them with your own. Opt-in rates start at what the registry observed.

  • Appointment and refill reminders

    Annual value
    ₹97.2 L
    Per opt-in point
    ₹1.6 L

  • Health tips

    Annual value
    ₹15.5 L
    Per opt-in point
    ₹36.0K

  • Partner offers

    Annual value
    ₹20.5 L
    Per opt-in point
    ₹1.1 L

Reach = 1,50,000 × 60% = 90,000 patients. Annual value = reach × opt-in × ₹ per opted-in patient. “Per opt-in point” is what one percentage point of opt-in is worth: the number a copy test moves.