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Hospital consent yield
Apollo Hospitals · Bangalore Cluster · CMO / CFO view
v1.5 · Buyer economics · DPDP-clean specificity per bucketBuilt for Certinal's consent-lifecycle layer
Overall opt-in
56%
9 of 16 consents granted
Est. monthly revenue
₹1.8K
Granted consents × your rate assumptions
Annualized
₹0.22L
At current opt-in rates
Revenue assumptions
Illustrative · viewer-adjustableGranted-consent counts are read directly from the registry - they are not assumptions. The only estimated input is the monthly revenue each opted-in patient is worth per bucket. Edit the rates below and every number on this page recomputes. That is what makes the headline figure auditable: it is always granted count × a rate you can see.
Appointment reminders
₹
5 granted × ₹240 = ₹1.2K/mo
Health tips
₹
3 granted × ₹95 = ₹0.3K/mo
Partner offers
₹
1 granted × ₹320 = ₹0.3K/mo
Defaults shown are placeholder planning figures, not Certinal or Apollo data. Replace with your own ARPU / campaign-margin numbers to model your book.
By marketing bucket
Appointment reminders
marketing_appointment_reminders63%opt-in
5 granted · 3 denied · 8 total
Est. revenue ₹1.2K/mo(at ₹240/grant)
A/B copy variants
value exchange4/580%
generic1/333%
Health tips
marketing_health_tips75%opt-in
3 granted · 1 denied · 4 total
Est. revenue ₹0.3K/mo(at ₹95/grant)
A/B copy variants
value exchange3/3100%
generic0/10%
Partner offers
marketing_third_party_offers25%opt-in
1 granted · 3 denied · 4 total
Est. revenue ₹0.3K/mo(at ₹320/grant)
A/B copy variants
value exchange1/333%
generic0/10%
Last 30 days · daily consent volume
What this view tells the CMO/CFO
- •Reminders bucket lifts opt-in dramatically when framed as a value exchange (“free SMS reminders”) vs generic “Allow marketing” copy. Test the variant rows below - the lift is real.
- •Each bucket is its own DPDP-clean consent. Patients can grant reminders while denying third-party offers. This is what specificity looks like under DPDP Rule 3 - and it's also what hospital CFOs need to monetize the opted-in subset without violating the un-opted-in subset.
- •Revenue is computed only from granted consents. Withdrawn or denied consents drop out automatically. The granted counts are read from the registry; the only estimate is the per-grant rate, which lives in the editable assumptions panel above - so the headline is always granted count × a rate a regulator could inspect.