Roadmap & go-to-market
Land on safety. Expand to operations. Own the question.
Each release is gated by a learning question, not a date. Safety unlocks the first contract; operations ROI drives the renewal and the expansion.
Release plan
MVP → v0.5 → v1.0
Ask what happened
Prove a non-technical EHS user will ask questions and trust grounded answers enough to change behavior. Single site, retrospective.
Prove it pays
Demonstrate hard-dollar operational ROI in the same deployment and shift from reactive to proactive.
Platform of record
Deployable across an enterprise's plant network; clears enterprise security + EU-AI-Act/works-council review by default.
Now / Next / Later
Edge ingestion + core safety extraction
NL query with grounded, cited answers
Privacy core + evals harness v1
2-3 design partners on retrospective safety
Operational ontology + dollarized loss ranking
Proactive alerts + weekly digests
First MES/EHS read-integration
Multi-site rollup; SSO; conformity pack
NL custom-event definition
Agentic actions + near-real-time severe-hazard alerts
Deeper closed-loop ops; air-gapped option; industry event-pack marketplace
The two-sided value engine
One sensor estate, one event layer, two budget owners
Safety (budget-unlocker)
Operations (ROI-justifier)
Go-to-market
Who we sell to
Mid-market to enterprise discrete + process manufacturers (automotive, electronics, food & beverage, pharma, logistics) with multiple cameras already installed, an EHS function, and an active safety/compliance mandate. Multi-site networks for expansion. Often a recent incident or an insurance/regulatory trigger.
The buying committee
Pricing & sequencing
Pricing logic
Per-camera + per-site platform fee, tiered Safety -> Safety+Ops -> Enterprise/compliance. Per-camera scales with estate size; the platform fee captures the query layer.
Anchor on value, not compute: price against avoided incident cost plus recovered output. Incumbents report ~77% injury reduction and ~$1.1M annual savings at a single large site.
Pilot pricing kept low to remove the entry barrier; expansion pricing captures platform value once ROI is proven.
First 4 quarters of selling
2-3 design partners on safety retrospective. Obsess over the ask-and-find proof and faithfulness.
Convert to paid; turn on ops ontology; produce 2-3 ROI case studies.
Open the channel (1 SI + 1 EHS platform); start EU 'built for the Act' outbound.
Land first multi-plant enterprise; publish the 'query layer for industrial video' POV.
Risks & mitigations
Validate per-event in the first design partner; build a fine-tuning path; keep the model layer portable.
Move fast on interaction + ontology depth and trust (evals, conformity), which are hard to copy quickly.
Privacy-by-design + conformity pack as P0/P1; 'built for the Act' as a wedge, not a tax.
Grounded-or-silent principle; faithfulness gate in evals; clip citation mandatory.
Low-friction paid pilots; channel leverage; insurer co-sell.
Abstraction layer; multi-model; option to bring inference in-house at scale.