The shift · vendor by vendor
Vendor Rosetta - what the verb changed from / to
The narrative spine: for each vendor, the one-line shift from the pre-agentic verb to the post-agentic verb (e.g. Dataiku 'you built flows → you declare goals'). Every card links into the same cited corpus the scoring engine uses. Filter by segment.
★ EvoluteIQData Fabric
Pre
You bought separate engines, connectors and a workflow tool.
Post
You declare a vertical outcome; an agentic mesh executes across connectors + engine + canvas.
#11$53M Baird-led growth (Sep 2025) · Agentic Mesh + AI Workbench
DatabricksLakehouse
Pre
You trained models on the lakehouse.
Post
You run multi-agent systems on the lakehouse with Lakebase as system-of-record.
#21$134B Series L (Dec 2025) · Agent Bricks on the Lakehouse
SnowflakeLakehouse
Pre
You queried the data cloud.
Post
Cortex Agents reason and act over governed data; Openflow ingests it.
#30Cortex Agents + Horizon + Semantic Views on the AI Data Cloud
StarburstLakehouse
Pre
You ran federated SQL across sources.
Post
An agent plans federated queries and auto-tags across the Icehouse.
#130Trino federation + AI Agent + AIDA + MCP auto-tagging
DremioLakehouse
Pre
You accelerated lakehouse queries with reflections.
Post
Autonomous reflections + a lakehouse agent answer over a vector lakehouse.
#131Polaris co-creator · Lakehouse AI Agent + Vector Lakehouse
Microsoft FabricHyperscaler
Pre
You unified data in OneLake/Fabric.
Post
Foundry agents reason on Fabric; Purview + Agent 365 govern the fleet.
#50Forrester #1 Data Fabric (Q4'25) · Foundry + Agent 365 + MCP
Google CloudHyperscaler
Pre
You built ML on Vertex + BigQuery.
Post
Vertex agents + A2A interop reason over Dataplex-governed data.
#5Vertex Agent Builder + ADK + A2A · Dataplex Universal Catalog
AWSHyperscaler
Pre
You ran data + ML on S3/SageMaker.
Post
Bedrock AgentCore agents act over SageMaker-unified, governed data.
#3Bedrock AgentCore + Strands SDK + SageMaker Unified
PalantirData Fabric
Pre
Everyone else describes objects + actions.
Post
Palantir already ships the ontology + object-action + writeback substrate.
#41US commercial +137% YoY (Q4'25) · AIP + Ontology shipped
DenodoData Fabric
Pre
You virtualized sources for human queries.
Post
An agent builder + DeepQuery make the virtual layer agent-queryable.
#1326× Gartner DI Leader · Assistant + AI SDK + Agent Builder
ReltioData Fabric
Pre
You mastered records in a graph.
Post
AgentFlow agents resolve and enrich master data autonomously.
#133AgentFlow agentic MDM · context in milliseconds
DataikuDSML
Pre
You built flows.
Post
You declare goals; agents + Flow execute and adapt (Cobuild).
#82LLM Mesh + Agent Connect/Safe Guard · ~$350M ARR, H1'26 IPO target
DataRobotDSML
Pre
You trained a model.
Post
You deploy an agent fleet with rehearsal, circuit-breakers & compliance reports.
#90Agent Workforce Platform · LLM Gateway + guardrails + compliance
AlteryxDSML
Pre
Analysts drag-dropped 260+ tools.
Post
They describe the workflow in chat; AiDIN Copilot wires the canvas.
#101AiDIN Copilot GA (Dec'25, Gemini) · $4.4B take-private
InformaticaIntegration
Pre
You ran ETL + catalog + MDM.
Post
CLAIRE Agents discover, quality-check and govern - inside Salesforce's stack.
#60$8B Salesforce acquisition (May'25) · CLAIRE GPT + Agents
Fivetran + dbtIntegration
Pre
You moved data (Fivetran) and modeled it (dbt) separately.
Post
One trusted infra layer; agents reason on the semantic layer (98-100% vs 84-90%).
#70Merger CLOSED Jun 1, 2026 · 100k+ teams · semantic-layer benchmark
MatillionIntegration
Pre
You authored pipelines on a canvas.
Post
Maia agents detect schema drift and self-heal pipelines.
#140Maia agentic data engineers · Bedrock-native
ProphecyIntegration
Pre
You wrote Spark transforms visually.
Post
A copilot drafts and validates transforms on Databricks.
#141Data Transformation Copilot (first for Databricks) · 160% NRR
Gable.aiIntegration
Pre
Data contracts were docs nobody enforced.
Post
Static analysis enforces contracts in CI/CD before bad data ships.
#142Code-level field lineage + CI/CD contract enforcement
AtlanCatalog/Governance
Pre
Stewards tagged assets by hand.
Post
Agentic stewards prep ~80% of context; ~70% auto-accepted.
#110Metadata Lakehouse + MCP (Q1'25) · first-time Metadata MQ Leader
AlationCatalog/Governance
Pre
You catalogued for human discovery.
Post
An agent SDK lets agents query the catalog and run NL→SQL.
#112Agentic Platform + AI Agent SDK · Numbers Station (NL→SQL)
CollibraCatalog/Governance
Pre
You documented governance policy.
Post
A copilot drafts policy; enforcement (not just docs) arrives Spring '26.
#113Governance Leader · AI Copilot - but no first-party MCP (Apr'26)
AtaccamaCatalog/Governance
Pre
You ran DQ, MDM and catalog as separate modules.
Post
One agentic platform with a digital-steward agent unifies them.
#134ONE Agentic (Nov'25) · DQ+MDM+governance+catalog unified
Monte CarloObservability
Pre
You alerted on data incidents.
Post
Agents triage and troubleshoot incidents - and observe other agents.
#120Monitoring + Troubleshooting Agents · Agent Observability Platform
AcceldataObservability
Pre
You monitored pipeline health.
Post
10+ reasoning agents manage DQ, drift, cost and lineage autonomously.
#121xLake Reasoning Engine + 10+ agents + MCP (GA Jul'25)
AnomaloObservability
Pre
You wrote DQ rules.
Post
Unsupervised ML finds issues - including in unstructured data.
#122Unsupervised ML DQ · first to unstructured data quality
BigeyeObservability
Pre
You detected quality issues after the fact.
Post
AI Guardian enforces quality at runtime before bad data propagates.
#123AI Trust Platform + AI Guardian · runtime DQ enforcement (Dec'25)