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GoldRestricted - PII
98.4

Customer 360

Customer

Cardholder profile: segment, tenure, region, credit line, attrition flag and contact data. Contact fields are masked unless the persona and purpose allow.

Owner
Customer Data Products
SLA / freshness
Daily T+1
Rows
~5,000
Classification
Restricted - PII

Data contract

8 fields
  • id int

    Rule: unique, not null

    Clear to: every persona with access

  • segment text

    Rule: not null

    Clear to: every persona with access

  • tenure_months int

    Rule: >= 0

    Clear to: every persona with access

  • region text

    Rule: not null

    Clear to: every persona with access

  • credit_line numeric

    Rule: >= 0

    Clear to: every persona with access

  • attrition_flag boolean

    Rule: not null

    Clear to: every persona with access

  • email text PII

    Rule: synthetic; masked

    Clear to: Fraud analyst, Audit and model risk · under Fraud prevention

  • phone text PII

    Rule: synthetic; masked

    Clear to: Fraud analyst, Audit and model risk · under Fraud prevention

Lineage

Card Transactions (Gold)Customer 360Aggregate spend and engagement signals
Rewards LedgerCustomer 360Attach rewards engagement

Preview, scoped to a persona

Full access controls
Querying…
masked
No rows returned.