Disclaimer: Independent educational project. Not affiliated with JPMorgan Chase. Built by Kaushal Khodifad. Data from public sources; figures are estimates.return to portfolio
Disclaimer: Independent educational project. Not affiliated with JPMorgan Chase.
GoldRestricted — PII
98.4

Customer 360

customer_360 · Customer

Unified cardholder profile: segment, tenure, region, credit line, attrition flag, contact PII. Entitlement-gated.

Owner
Customer D&A Product
SLA / freshness
Daily T+1
Rows
~5,000
Backing table
atlas.customers

Data contract

8 fields
fieldtypesensitivityquality ruleallowed rolespurpose
idint-unique, not nullall-
segmenttext-not nullall-
tenure_monthsint->= 0all-
regiontext-not nullall-
credit_linenumeric->= 0all-
attrition_flagboolean-not nullall-
emailtext PIIsynthetic; maskedfraud_analyst, auditor, admin-
phonetext PIIsynthetic; maskedfraud_analyst, auditor, admin-

Lineage

Card Transactions (Gold)Customer 360Aggregate spend & engagement signals
Rewards LedgerCustomer 360Attach rewards engagement
entitlement-scoped preview ·
preview asmasked
No rows returned for this entitlement context.

↑ Independent educational project by Kaushal Khodifad. JPMorgan Chase is a real company in the card data & analytics space; this design and the underlying prototype were built by Kaushal as a portfolio study. Not affiliated with, endorsed by, or representative of JPMorgan Chase's actual product. Data is from public sources. Figures are estimates.

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