Product requirements
PRD - at a glance
Recover the genuinely-recoverable segment, suppress the rest, prove the lift against a control group. Shipped as a Cashfree Relay Skill.
1What it does - the MVP is this pipeline
Every event runs the gauntlet - suppression happens before any contact
Event
failed / abandoned
gate 0
Idempotency
already paid?
↓ suppress
gate 1
Fraud · RiskShield
card-testing?
↓ suppress
gate 2
Consent + reach
allowed to?
↓ suppress
gate 3
Safety + fatigue
sensitive? quiet hours?
↓ suppress
✓ Eligible
Tier 1 or 2
Left alone, logged: fraud · no consent · already paid · sensitive item · serial-abandoner · out of stock · frequency cap · quiet hours
Classify → Tier
reason → T1 / T2
Pick fix + lever
link · EMI · COD (RTO-gated)
Pick channel
voice* · WhatsApp · SMS
Hold-out
control group
Measure
incremental, vs control
* AI voice is gated by value, consent, DND and lawful hours - and ships behind a legal flag. WhatsApp + SMS work without it.
Event ingestion (webhooks)Config UI (thresholds · hours · offers · consent)Role-based accessMerchant dashboardRelay Skill activation
2Goals
North-star
Incremental revenue recovered / month
Control-group measured. No fixed-% promise.
Guardrails - stay at / near zero
double-charge ~0fraud-recovery ~0opt-outcomplaintcannibalizationsuppression audited
3Users
Primary buyer
D2C founder / growth lead
Secondary user
Finance / ops - role-based access (fixes Relay's owner-only limit)
End beneficiary
The genuinely-stuck customer - helped to finish, or left alone
4India compliance - built in, not bolted on
TRAI · transactional vs promotional
Recovery nudges stay transactional.
allowed on DNDSMS link whitelisting (DLT)
Payment links use whitelisted templates.
templates whitelistedAI voice = telemarketing
Consent + DND + 9am-9pm + approved scripts.
behind legal flagDPDP Act 2023
Purpose-limited, merchant-scoped, erasable.
ready · in force ~May 2027Hover any regime for the full rule. Facts web-verified June 2026.
5Build scope
MVP · now
- • Full gate→tier→strategist→attribution
- • WhatsApp + SMS recovery
- • EMI / COD (RTO-gated) levers
- • Control group + incremental
- • Dashboard + RBAC + Relay Skill
Fast-follow
- • Voice GA (post legal sign-off)
- • ML recoverability scoring
- • A/B test script / timing / offer
- • Multi-language + brand voice
Later · out of scope
- • Subscription / mandate recovery
- • RTO reduction
- • AI finance agent
- • Reconciliation · GST/TDS · forecasting
Compliance facts web-verified (June 2026). Demo performance figures are simulated, never guarantees.