Recover the sales worth recovering.
The instant a payment fails or a checkout is abandoned, Relay Recover knows why - and reaches the right customer by WhatsApp, SMS or an AI call to help them finish. It also knows when to stay quiet.
Only the gateway can be surgical.
Recovery only works if you know why the payment broke and whether it's worth pursuing. That signal lives on the payment flow - nowhere else.
It knows when not to call.
Most abandoners were never going to buy - and some are harmful to touch. Relay Recover suppresses them and logs why. Surgical beats spray.
One honest number - and we prove it.
A control group is held out and never contacted, so we report only the lift we actually caused - not “paid after we messaged”.
Illustrative. In the live demo this is computed every tick from the real contacted vs held-out cohorts.
Turn it on as a Relay Skill.
Add “Payment Recovery” on the Relay canvas. No code, no support ticket.
It uses the existing WhatsApp connection and Cashfree's own rails.
One dashboard number: incremental revenue recovered, control-measured.
The argument is: only measured recovery counts.
Everything here runs on simulated events, so the numbers are illustrative, not results. What is real is the decision logic - what it contacts, what it suppresses, and how it holds back a control group so the lift can be measured rather than asserted.
Relay Recover is a concept demo: a working decision engine running on simulated payment and checkout events, plus the PRD, GTM and competitive thinking behind it. Nothing here signs you up for anything, and no details are collected. If the idea is useful to you - to argue with, to borrow from, or to build on - the fastest thing is a conversation.
Talk to me about this concept